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Westin Feels Good about Itself With Launch of $15 Million Well-Being Campaign for Guests

Dennis Schaal photo
Dennis Schaal

Photo Credit: Westin launched a well-being campaign for guests and employees. Westin

Skift Take

Westin is trying to carve out some brand differentiation with a $15 million campaign well-being campaign. It's local and trendy, and probably something for the brand to feel good about.

Westin, the hotel brand that brought you the Heavenly Bed, wants guests to "Sleep Well" in it, and is putting $15 million behind a year-long well-being campaign to reinforce its lifestyle brand image. Launched on the first day of Spring, which conjures images of renewal, the integrated campaign, replete with local events at nearly 200 properties and Twitter promotions, is based around the themes of Sleep Well, Eat Well, Move

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