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Tourism

New Australia Campaign Tells Americans Why Any Time Is a Good Time to Visit

Samantha Shankman

Photo Credit: The home page for Tourism Australia's new "Someday" campaign.  AustraliaSomeday.com

Skift Take

Tourism Australia is trying to create a sense of urgency in travelers pushing off a trip to Australia. The campaign will succeed for those that win a trip, but for others still wary of the journey, it'd be smart to raise awareness of the cost and length of such a trip.

Australia is on a lot of Americans' travel bucket lists, but often pushed to the back due to the perceived distance and cost of the destination. So Tourism Australia wants to tell Americans to chill out and book a flight because there's

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