VisitBritain Builds Bollywood App For Indian Visitors, For Navigating British Film Spots
Photo Credit: A map on the Bollywood in Britain app highlights where famous Bollywood scenes were taped throughout the country. PlaceIt.net
Skift Take
Destinations are getting more sophisticated in their marketing and engagement techniques. Giving potential visitors a tool rather than a static video or ad raises awareness and excitement for the destination.
