Air France's New Campaign Wants to Tell You That 'France is in the Air'


Skift Take

We're a bit ho-hum on this campaign.

[gallery ids="125873,125874,125875,125876,125877,125878"] Air France rolled out a new branding campaign this year as part of its ongoing celebration of its 80th year of flying. Rather than looking to home for creative leadership, the airline tur