Skift Take
Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.
Yesterday we launched our latest Skift Trends Report “Evolving Strategies in Travel Ad Tech and Bookings“ launches today and examines the online advertising technology driving bookings in an increasingly complex display-ad environment. Below is a short extract from it, get this definitive report on how ad tech is changing the future of online booking in travel.
With a longstanding legacy of success at online marketing to live up to, travel is workin
