Best Travel Ads This Week: Brands Try to Prove They’re Cool

Samantha Shankman

April 11th, 2014 at 8:00 AM EDT

Photo Credit: Visit Holland's second 'Original Cool' received more than 37,000 views in less than three days. YouTube / Visit Holland

The ultimate aim of travel ads is to convince the viewer and potential customer or visitor that the featured destination, airline, or hotel offers the best experience out of their competitors. Simply put, they're the coolest. This week's featured ads do that a couple of ways. They pay big bucks for big sports stars, brand themselves as the original cool, cast a wide net that welcomes all kinds of travelers, or surprise vie

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

BEST VALUE

BILLED ANNUALLY

$495 per year

BILLED MONTHLY

$55 per month

($660/year)

CONTINUE

Already a subscriber? Login

Share

Get unlimited access with Skift Pro.

BILLED ANNUALLY

BILLED MONTHLY