Starwood Extends Mobile Bookings and Inspiration to Google Glass

Samantha Shankman

April 16th, 2014 at 11:30 AM EDT

Photo Credit: A women tests Google Glass. Flickr / Erica Joy

Skift Take

The Glass app launch is not meaningful to most of Starwood's customers today, but the brand is betting on the growth of wearable tech and the value it can bring to travelers' booking and hotel experience.

[gallery ids="126936,126938,126939,126937"] Travelers of the future will likely be able to tour hotels by virtually walking through guest rooms and beach front bars, but we're no quite there today. Taking the first step towards more advanced planning, booking, and on-site tech is Starwood Hotels and Resorts, which confirmed today that its SPG app for Google Glass will launch in sever

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