Nearly 80% of Passengers Use Free Wi-Fi on JetBlue's Long-Haul Flights


Skift Take

Airlines have no trouble getting passengers to use Wi-Fi -- when it's offered for free. The brand benefits would be enormous if JetBlue kept it that way. Other airlines should consider doing likewise.

JetBlue has equipped 36 of its A320 aircraft with its free Wi-Fi service, and CEO Dave Barger said that up to 80% of passengers used the service on some long-haul flights. The airline doesn't charge for basic Web-browsing on its new high-bandwidt