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Online Travel

The 3 Types of Trips That Travel Agents Sell Most

Samantha Shankman

Photo Credit: A photo taken during a storm around Disney's "Dream" cruise ship. Flickr / Christian Lambert

Skift Take

The traditional travel agency business model is changing and these sectors are the last to have their distribution systems disrupted. Agencies will need to learn to adopt to coming changes to maintain their position in the respective markets.

The majority of American travel agents today cite ocean cruises, all-inclusive vacations, and luxury travel as the three most important niche markets for their businesses. The findings, based on a survey of ASTA's member base, point out how concentrated travel agencies' sales are in a few select niche markets. It also highlights what consumers are turning to agencies for today. Seventy-three percent of respondents, including independent agents and retail agencies, reported these as t

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