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Brazil Launches Global Tourism Campaign Before the World Cup

Samantha Shankman

Photo Credit: Visit Brasil releases new global ad campaign in run-up to the World Cup. YouTube / Visit Brasil

Skift Take

The campaign is less about getting people to come to Brazil for the World Cup and more about raising awareness of the destination and culture outside of this summer's games in an effort to attract tourists in the long term.

Brazil is launching a global tourism campaign that wants to build excitement for the World Cup as well as position the country as a destination outside of the games. In a press call set up to launch the new campaign, Brazilian Minster of Tourism Vinicius Lages emphasized his goals of

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