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Accor Rolls Out a New Custom Brand for the Middle East Market

Samantha Shankman

Photo Credit: Al-Masjid an-Nabawi is one of the destinations in Medinah where the first Majlis Grand Mercure is located in the Middle East. Flickr / A.K. Photo Pro

Skift Take

Global hotel groups are more aware of cultural nuances in new countries than ever before and Accor's ambitious efforts to create an entirely new experience based on location is one that others will quickly follow.

One of the world's largest global hotel groups Accor is working on new collection of its Grand Mercure brand, which will be designed for and cater to guests in the Middle East. The Majlis Grand Mercure sub-brand is designed to fit the cultural needs of regional guests as well as give foreign visitors better insight into local customs. The first hotel of its kind is now operating

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