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Hotels

Jetsetter Turns to Video to Better Brand Its Lifestyle

Jason Clampet photo
Jason Clampet

Photo Credit: Still from Jetsetter's new YouTube series.  Jetsetter

Skift Take

From its detailed hotel descriptions to its online magazine, Jetsetter is a case study in content marketing.

Flash-sale and members-only hotel booking site Jetsetter quietly returned to YouTube late last month with the first in a series of videos called The Lobbyist. "The Lobbyist is designed to show the diversity of travel style, get intel on traveler’s style tips, and celebrate the breadth of our hotel inventory," says Sean Murphy, Jetsetter Editor-in-Chief.

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