Marriott Rewards Launches Social Media Points Plan


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Marriott Rewards' PlusPoints program will muddy the social media waters even more than they already are today. Ah, we're getting nostalgic for the bad old days when a "like" was a heartfelt "like."

Some Facebook "likes," Twitter retweets, Instagram posts and Foursquare check-ins may be sponsored by Marriott, after a fashion -- but it won't be transparent. Seeking to enhance its social media stature, Marriott Rewards launched a PlusPoints program that rewards loyalty program members 250 points for each Facebook "like" or Twitter