Star Alliance Launches New Round-the-World Fare Product


Skift Take

Round-the-world tickets aren't a frequent purchase, but they're an excellent way to market an alliance's size, network, and amenities.

Star Alliance has announced the launch of new Round-the-World (RTW) Fare Levels, which will offer lower fares to passengers throughout all three classes of service. They have also announced the launch of a multi-channel media campaign to promote this program, with will be run on their alliance website and member airline websites as well as sites such as TripAdvisor, LinkedIn, Expedia, CNN.co