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TripAdvisor Partners With Cornell for Reputation Management Course

Dennis Schaal photo
Dennis Schaal

Photo Credit: TripAdvisor, in a partnership with Cornell, is now teaching hotels on how to manage their online reputation in the context of TripAdvisor and other reviews. PlaceIt by Breezi

Skift Take

It's old news that the hotel establishment has embraced TripAdvisor. Haters can keep on hating. But the TripAdvisor-Cornell partnership makes even more marginal those who would dismiss the power of user reviews and TripAdvisor itself.

Once a pariah in some corners of the hotel industry, TripAdvisor is now a well-respected part of the establishment. More than 100 people signed up on the first day of registration for a free online education course on reputation management developed by a Cornell University's online education subsidiary in partnership with user-review giant TripAdvisor. Representatives from companies such as Hilton, InterContinental Hotels Group, Waldorf Astoria, Doubletree, Leading Hotels of the World, Marriott, and Danat Hotels are among the registrants, officials said. Registration opened May 28 fo

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