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Online Travel

5 Travel Brands Winning on Social Media for the Week Ending May 30, 2014

Joyce Manalo

Photo Credit: Instagram / TAM Airlines

Skift Take

Taking advantage of holidays and major sporting events is a great play for content. Plan accordingly.

With Memorial Day this past Monday, the unofficial beginning of the summer in the U.S. is here. Some brands rose to the occasion by celebrating the holiday and welcoming beach travel, and some fell with poor service. Each Friday we call out travel brands that have seen stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past (60-day averages, unless otherwise noted) as well as notice spikes in activity that demonstrate a brand has either a viral hit on its hands, or a public re

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