Skift Take
Northstar Travel Media has an abysmal record in digital media. For NTM to now try to hawk an SaaS reservations platform to its travel advertising clients will be an extremely tough sell. Hardly confidence-inspiring.
In the latest instance of a travel media business getting into the travel and technology business, Northstar Travel Media took a majority stake in Inntopia, a 13-year-old travel company that provides reservations services mostly to the ski industry, but also to destination services and tour operators.
Joining Northstar Travel Media in the Inntopia investment were Aspen Skiing Co. and Intrawest Resort Holdings, which owns a half dozen ski resorts.
Trevor Crist, Inntopia's founder and CEO, tells Skift that Inntopia has been bootstrapped since its founding, and in the latest transaction all
