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Icelandair's Stunning New Safety Video Doubles as Tourism Ad

Samantha Shankman

Photo Credit: Emergency lighting is compared to the northern lights in Icelandair's new safety video. YouTube / Icelandiar

Skift Take

Iceland's economy is increasingly reliant on tourism and it only makes sense that the primary carrier bringing visitors there also tout the destination's attractions.

Iceland's flag carrier Icelandair released a new safety video this week that doubles as a tourism ad for the increasingly popular destination. The video espouses the usual safety warnings, but uses the

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