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Airlines

In-Flight Marketing to Passengers Is Both an Opportunity and a Risk

Dennis Schaal photo
Dennis Schaal

Photo Credit: Airlines are being urged to send special offers to their customers when they are hanging around at the airport or during flights. Pictured, a woman looking at her phone in an airport terminal in Hong Kong. Getty Images

Skift Take

Airlines are indeed missing out on marketing opportunities by relegating their merchandising to the time of booking or a couple of days before the flight. If they want to market to flyers during the flight, they need to strike the right balance and avoid being bombastic.

Airlines know that their customers are most receptive to special offers when they book a flight and then within a couple of days before the flight. But few airlines are aggressively marketing to travelers when they are hanging out at the airport and during the flight, and a new report argues that carriers are leaving money on the table by neglecting these timeframes. Thinking Like A Retailer: Airline Merchandising, a Frost & Sullivan report commissioned by Amadeus, a

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