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Online Travel

Priceline Boss: Mobile Bookings Not the Most Important Part of Mobile

Dennis Schaal photo
Dennis Schaal

Photo Credit: Booking.com sees mobile as much more than a way to ramp up mobile bookings, but as a way to win over and engage customers. Pictured is a Booking.com iOS screenshot. PlaceIt by Breezi

Skift Take

Every travel brand engaged in mobile -- and that should be all of them -- should read about Booking.com's big-picture vision for mobile. Hipmunk and Expedia are also going down this road, albeit to a lesser degree.

Booking.com is on track to make a "much larger" mark in mobile hotel bookings in 2014 than the $8 billion it did last year. That's the word from Darren Huston, the CEO of the Priceline Group who moonlights as CEO of its largest brand, Booking.com, as well. Huston states that travel brands have to be relevant in mobile transactions, but he waxes poetic on how mobile bookings are not the most important piece of mobile for Booking.com.  "Much more importantly than a source of transactions, mobile is a chance to plumb the end-to-end user e

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