What Food Looks Like to the Hotel Brand Heralding Healthy Travel


Skift Take

Hotel brands across the board are improving their food and beverage options to meet the expectations of an increasingly healthy, or at least wanting to appear healthy, guest base. EVEN takes it one step further by branding everything around health and the effect of its emphasis is yet to be determined.

Goji berry granola, kale salad, and paleo dinners are something that most travelers wouldn't consider eating five years ago. Today, they're being celebrated as the perks that come with staying at InterContinental's new health-conscious brand EVEN. The brand, whose first two properties are set to open this month in Connecticut