Priceline Group to Acquire OpenTable for $2.6 Billion
Photo Credit: Priceline is getting into the restaurant reservations space with the announcement it intends to acquire OpenTable. Pictured is the Zentan Restaurant in a Kimpton Hotel in Washington, D.C. Kimpton Hotels
Skift Take
The Priceline Group? Restaurants? Yes, the agreement to acquire OpenTable is about mobile, and the push by TripAdvisor and now Priceline to fully engage their customers on the go when they are already in a destination -- or when they are traveling for business.
