Delta Keeps Pruning Website Distribution Relationships

Photo Credit: Delta has been on a 4-year spree in cutting ties to some third-party websites as part of a strategy to entice travelers to come directly to Delta.com. Delta Air Lines
Skift Take
Delta wants to control its customers' online and mobile experiences and to drive more traffic to Delta.com so it has parted ways with third-party websites that the airline can afford to cut ties with.