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Tourism

Americans Are Spending More on Summer Vacations This Year

Samantha Shankman

Photo Credit: A young boy looks out at the beach. Getty Images

Skift Take

This summer is set to reach post-recession highs on almost all accounts, giving travel marketers greater competition and opportunities to cash in on newly confident U.S. travelers.

American families are spending an average of $1,894 on summer vacations this year, up $139 from last year, according to a study released today from Allianz Global Assistance. Both an increase in vacation spending and the number of Americans ready to take a vacation this summer is leading to an

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