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Philadelphia Museums Use Instagram to Target Younger Visitors

Samantha Shankman

Photo Credit: Penn Museum is posting photos of its exhibits to Instagram to encourage summer visits.  Instagram / Penn Museum

Skift Take

Instagram is a risky choice for the museums whose social media audience tends to be older and more active on Facebook; however, the results will provide a great use case for social media campaigns.

Philadelphia’s top art museums are turning their ancient exhibits into popular Instagram posts for 13 weeks this summer. Five area museums will post a photo of an item tied to a different summer theme like “School’s Out” or “Under the Sun" in an effort to raise awareness of their collections and woo visitors. This is the first time the museums will work to

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