Skift Take
When Expedia gets around to talking about acquiring Travelocity outright, the relationship between Travelocity parent Sabre and Expedia is already so close they will have no problem getting their phone calls answered. Sabre is counting on such a sale, telling investors that it is guaranteed to increase shareholder value.
Whether you want to consider it a bromance or soul sistership, the already tight Expedia-Sabre relationship just got wound a little tighter.
The duo signed a strategic technology agreement in which the Expedia Affiliate Network agreed to provide hotel content to travel agents connected to the Sabre global distribution system.
The ironies are many.
Expedia and Sabre already have a long-standing technology partnership in which Sabre provides global distribution services to Expedia.com and other Expedia Inc. brands.
This means that Expedia essentia
