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Tourism

VisitBritain Appoints New CEO with Focus on Digital Marketing

Samantha Shankman

Photo Credit: The changing of the Queen's guard at Buckingham Palace. Flickr / Antonio Picascia

Skift Take

VisitBritain's new leadership will make way for more innovative and effective marketing strategies, which could help the country continue its tourism growth amid intense competition.

There’s a literal changing of the guard at VisitBritain, which today announced that Sally Balcombe would replace Sandie Dawe as CEO. Dawe announced her departure this spring after five years in the role and 23 years at the organization. Balcombe, w

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