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Taxi Magic Battles Uber With a Rebrand and a New CEO

Dennis Schaal photo
Dennis Schaal

Photo Credit: Ride-sharing app Taxi Magic has a new name, Curb. Curb

Skift Take

Curb, the app formerly known as Taxi Magic, wants to kick all the disruptors to the curb, and believes that partnering with "incumbent" fleets is the key to its growth.

Taxi Magic, a Concur-funded ride-sharing app that says it partners with fleets, and not unaffiliated drivers, has brought in a new CEO to scale the business, and has rebranded as Curb. Curb's new CEO, Patrick Lashinsky, CEO of ZipRealty from 2007 to 2010, replaced Thomas DePasquale in the top Taxi Magic post a couple of months ago. DePasquale remains on the board, but has no operational role. Lashinsky says Curb felt compelled to rebrand because 12-14 states, such as N

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