Skift Take
The airline has yet to reveal its cabin interiors selections, but Skift has requested a peek. Based on the extensive branding effort we’ve seen so far, we expect very good things.
Air Vistara, a Tata Sons-Singapore Airlines joint venture, has launched its brand on social media.
The new parent company, Tata SIA Airlines Limited (TSAL), promises to “bring back the true joy of flying for leisure and business travellers alike,” as Mr. Phee Teik Yeoh, CEO, TSAL said in one of the company’s first Tweets.
The airline took to Social Media for its debut, revealing details of its livery, logo and uniforms via Twitter @AirVistara and as AirVistara on Facebook.
The airline’s first Tweet was:
https://twitter.com/airvistara/status/498774291576410112
Air Vistara has continued to update its profiles on both Social Media outlets, including a look-back from Tata Airlines on Facebook:
https://www.facebook.com/AirVistara/photos/a.248825081993585.1073741828.243874519155308/249043588638401/?type=1
The name Vistara is “derived from the Sanskrit word ‘Vistaar,’ which means ‘limitless expanse,’ and draws its inspiration from the brand’s domain—the limitless sky,” according to the airline’s announcement. Its gold on burgundy eight-pointed star logo is “derived from a ‘yantra,’ a perfect mathematical form that reflects
