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HotelTonight Gets Inspirational With Instagram Advertising Campaign

Dennis Schaal photo
Dennis Schaal

Photo Credit: HotelTonight unveiled what it calls its first national advertising campaign, on Instagram. "Tonight I am Rock Star. From DMV to VIP, let’s escape with HotelTonight #tonightiam" HotelTonight

Skift Take

Is HotelTonight's Instagram advertising campaign a baby step toward a TV blitz? Maybe the company isn't at that point yet, but there will be some lessons in what kind of return on investment HotelTonight gets in teaming with Instagram for the campaign.

[gallery ids="134819,134820,134823,134821,134824,134822,134860,134861"] HotelTonight has been mostly about spur-of-the moment hotel bookings, perhaps when a customer is out on the town and needs a place to stay, but today the tonight-only hotel app began to get more inspirational with what it calls its first national advertising camp

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