Subscribe
Login
Hotels

Hotel Uses TED-Like Talks to Build Brand Loyalty with Clients

Samantha Shankman

Photo Credit: An aerial view of Omni Hotel in Dallas, Texas. Omni Hotels

Skift Take

Omni is moving a step beyond content marketing to put on live events that give, in this case career advice, in order to receive, brand loyalty and (hopefully) new business.

Omni Hotels knows that sometimes you have to give in order to get. The 60-property brand recently announced the fourth year of its Be Collaborative roadshow, a professional development series for meetings planners, and potential clients, across the country. The program was born out of conversations between Omni and its customer advisory board about ways to develop a different kind of relationship with meetings planners -- a customer base almost more important than gues

Hotel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest hotel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login