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La Quinta Hotels Sees Business Travelers as Its Mega Growth Opportunity

Dennis Schaal photo
Dennis Schaal

Photo Credit: La Quinta is making a big push to woo business travelers because their reservations provide a consistent source and they tend to stay for more days than leisure travelers. PlaceIt by Breezi

Skift Take

La Quinta has lots of appeal for budget-conscious business travelers and the chain is pulling out all the stops to sign on additional corporate accounts and to appeal to road warriors whose companies have less-stringent travel policies.

The peak demand days at La Quinta Inns & Suites are Wednesdays for business travelers, and Fridays and Saturdays for leisure travelers, but it's clear that the hotel chain's most acute interest is on pleasing that midweek business guest. CEO Wayne Goldberg told analysts last week that the company's advertising and marketing focus over the last few years has been on wooing business travelers, and that continues to be the main thrust. "Again, we get the leisure travel without really having to focus on that,"

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