Southwest Partners with Chicago's Magnficent Mile After a Fashion


Skift Take

Southwest certainly knows how to break up the monotony of a flight and to use social media to get publicity for a local festival and partnership that would normally elicit only big yawns.

There's nothing new about airlines partnering with a destination or a festival, but Southwest Airlines often puts a distinct twist on things. Southwest passengers on flight 904 from New York (LGA)