Southwest Partners with Chicago's Magnficent Mile After a Fashion

Photo Credit: Southwest Airlines hosted a fashion show on Flight 904 from New York (LGA) to Chicago (Midway) to tout the airline's renewed partnership with The Magnificent Mile Shopping Festival. YouTube / Southwest Airlines
Skift Take
Southwest certainly knows how to break up the monotony of a flight and to use social media to get publicity for a local festival and partnership that would normally elicit only big yawns.