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Travel CEOs Take On the Ice Bucket Challenge

Dan Peltier

Photo Credit: Orbitz CEO Barney Harford takes the ALS Ice Bucket Challenge. Orbitz

Skift Take

Online travel and airline CEOs love it when their companies' advertisements go viral, and they can only pour ice water over their heads, dry off, and admire how the ALS Association has crowd-funded its cause.

Expedia Inc. CEO Dara Khosrowshahi did the honors of bringing online travel CEOs on board with the viral Ice Bucket Challenge. Khosrowshahi took the challenge earlier this week and challenged TripAdvisor CEO Steve Kaufer and Sabre CEO Tom Klein to join in. Kaufer and the TripAdviso

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