Skift Take
Raising awareness about local products is good for guests and the business community and it is something that more hotels, gateways to a destination, should integrate to align themselves with their customers' interests.
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Unless you're at an airport hotel, a clean bed and warm shower aren't enough to attract guests anymore. Travelers today are looking to form deeper, more emotional connections to the destinations they visit, and lodging becomes an integral part of that experience.
While sites like Airbnb let travelers literally live like a local, hotel brands both large and small are integrating elements of the local culture into their offerings. For example, 21 Museum Hotels adorns its walls with local art and Ace Hotel offers local Portland roasters Stumptown Coffee in many of its properties.
Provenance Hotels is looking to bring the Portland experience directly to its guests in another way.
By teaming with local vendors fro
