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Best Travel Ads This Week: Empowering Brands with a Cause

Samantha Shankman

Photo Credit: Tim Howard talks about how his drive to win brings him around the world.  YouTube / Marriott International

Skift Take

This month's social phenomenon, the ALS challenge, shows that consumers love to get behind a cause. It's one of the quickest ways to make a brand more appealing to new and seasoned customers.

Sometimes it's not enough for a brand to promote itself; it needs to team up with a cause or concept larger than itself to communicate its values and appeal to a broader set of customers. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.

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