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Updated: Southwest Airlines Rolls Out Its New Branding

Jason Clampet photo
Jason Clampet

Photo Credit: Southwest's new branding debuted this morning.  Southwest Airlines

Skift Take

Two airline redesigns in one week? Be still our beating hearts.

Southwest Airlines had planned to make a big splash today when announcing its new look for planes, its website, and all other outward signs of its brands. But over the weekend the enterprising aviation bloggers at DFW Tower began sharing images on Twitter that were leaked out of a Dallas, TX-area hangar that showed one of the airline's aircraft painted in a new blue, yellow, and red combination and wi

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