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Priceline, Marriott and Starwood Ranked as Innovative Companies by Forbes

Dan Peltier

Skift Take

Between its market cap, commitment to sustainability with its LEED program, and its new Innovation Lab, it's no surprise Marriott was a contender for the most innovative hotel chain on the Forbes list. But other hotel chains, such as Hilton Worldwide, which will soon allow guests to control virtually all aspects of their stay using their smartphones, are definitely in the conversation.

Priceline got into the restaurant reservations business, Starwood Introduced robots for customer service, and Marriott brought hotel check-ins to mobile devices, all of which may have contributed to their placement on Forbes' list of the world's 100 most innovative public companies. Forbes ranks companies by their so-called innovation premium, defined as the difference between their market capitalization and net present value of cash flows from existing businesses. I

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