Skift Take
We are still in the very early days for social media as a customer service tool. The supposedly old-school tools in digital age -- the phone and the human -- both still matter a lot.
Recently, Skift started a new series of consumer surveys, “Travel Habits of Americans 2014” focusing on the big-picture travel habits of Americans.
The fourth survey in this series is around customer service preferences of Americans while they are traveling.
We asked Americans about their customer service habits when things go wrong in their travels. Turns out, in this digital age, phone still remains the most popular tool for getting customer service from travel brands,
