Expedia Expands Its Loyalty Program With Branded Credit Cards
Photo Credit: Expedia is expanding its loyalty program with new credit cards from Citibank. Expedia
Skift Take
The skirmish between Expedia and Orbitz over their respective revamped loyalty programs continues, as Expedia points out that that its VIP program has more hotels, and its points don't expire as quickly.
Like airlines and hotels that confer elite status on big-spending customers, Expedia is offering two new Mastercards that give perks to loyal customers.
It's all part of a "broader transformation," says David Doctorow, Expedia's chief marketing and strategy offer, that begins with the company's efforts to personalize the travel experience and overhaul its loyalty program, which it did in July.�
