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Online Travel

Rich Americans and Millennials Haven't Completely Abandoned Travel Agents

Dan Peltier

Photo Credit: Travel agents are still valued by millennials, with 28% saying they used an agent to book travel over the past year. Flickr / Platform London

Skift Take

This is good-ish news for travel agents, especially since the demographic they were most likely to lose because of their tech-savvy booking skills indicate they still see value in travel agents.

Expedia and Priceline may the leading booking sites in the U.S., but that doesn't mean they're powerful enough to completely silence the traditional brick-and-mortar travel agencies among all age groups. A new MMGY Global study shows the percentage of affluent Americans who plan on booking trips through travel agents is up this year. In the next two years, 21% of Americans with incomes of $125,000 or more plan to use a travel agent, and 29% of those earning more than $250,000 will use one.

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