Skift Take
The use of Big Data is imperative if travel businesses want to improve conversion, grow purchases, and retain customers.
Earlier this week we launched a new FREE Skift Travel Trends Report, The Future of Personalized Marketing In Travel, brought to you in association with Boxever, the Big Data company in travel.
Below is an extract. Get the full report here to get ahead of this trend.
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Ask yourself this: Is it worth it to tack on two hours to your flight from JFK to SFO if it means saving $2?
If you look at any number of OTA flight-search systems, the answer would be yes. That's because "historically, everything has been driven to try to show people the lowest cost and most variety," says Eric Bailey, senior travel manager of strategy and technology at Microsoft. "But there is pushback because that is not productive. Saving someone $2 because that adds two hours to their trip doesn't
