Skift Take
Corporations looking to enter the boutique space have ostracized the independent hoteliers that first defined the concept making their products appear even more unique.
Avi Brosh spent more than 20 years in the real estate world before taking the plunge into hospitality full-time. He then founded Paligroup where he spearheads the concept, design, development and operations of buzzed about California hotels Palihotel Melrose and Palihouse Santa Monica.
Brosh is protective of his properties, which are more carefully conceived and curated that most others occupying the boutique hospitality space today. As fanboys eagerly await the brand's expansion, Brosh takes pain to keep Paligroup's properties what they are today.
Brosh will speak October 9 about the future of the boutique hospitality experience at the Skift Global Forum on The Future of Travel. Skift caught up with Brosh to learn more about his start in the hotel industry and his views on boutique wannabes.
The Skift Global Forum is sold out.
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