Skift Take
While the use of Big Data in personalized marketing efforts is a goal for a number of businesses in the travel industry, making it a reality is a tougher sell.
Earlier this month we launched a new free Skift Travel Trends Report, The Future of Personalized Marketing In Travel, brought to you in association with Boxever, the Big Data company in travel.
Below is an extract. Download the full free report here.
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On a trip to Chicago recently, Microsoft's Bailey grabbed his mobile and searched for a restaurant near his hotel.
Hundreds of results surfaced in no particular order. Stumped, he returned to the hotel and showed the phone to the concierge, asked for his help in finding a good spot for solo diners, and was given an option a few minutes away.
"Try standing in the middle of Times Square and y
