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Airlines

Poll: The Travel Companies With the Highest Brand Equity

Dan Peltier

Photo Credit: Southwest's new branding debuted last month. Southwest Airlines

Skift Take

Brands like Southwest continue to impress the industry by staying true to its values and original branding while continue to grow and occupy a larger space in the market.

The competition between airlines, hotels and booking sites isn’t getting any lighter, and Harris Poll fueled the fire even more this week by announcing which companies have the highest brand equity in each sector. The report is based off the Brand Equity Index, part of the EquiTrend program, providing an understanding of a brand's

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