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Marriott Steps Up Its Content Game to Lure Millennials to Its Hotels

Samantha Shankman

Photo Credit: Fairfield Inn & Suites, a Marriott brand, reached out to millennials with a career-oriented campaign earlier this summer. Kane Sarhan, founder of Enstitute, was one of the program ambassadors for Everyday Connect. YouTube / Fairfield Inn & Suites

Skift Take

Marriott’s content studio is not a revolutionary concept, but rather a well-funded initiative to dim the voices of its competitors across digital and entertainment channels.

Marriott International this week announced the launch of a creative and content marketing studio that will produce content from TV shows to GIFs in an effort to get Marriott's 18 brands at the forefront of millennial travelers' minds. In addition to its existing in-house creative agency, the new studio also includes an entertainment group focused on episodic storytelling (similar to Renaissance Hotels' Navigator Live series on indie music and travel) and a team tha

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