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What Marriott’s CEO Tells Staff About Innovation Behind Closed Doors

Samantha Shankman

Photo Credit: Marriott International CEO Arne Sorenson looks at a hotel prototype in the brand's innovation lab.  Marriott International

Skift Take

Innovation is a buzzword thrown around by executives who want to sound open-minded, but actually fostering an environment where employees feel empowered to take risks and make mistakes is much harder to do.

Marriott International is hoping to becoming the go-to hotel brand of millennials and foreign travelers as it embarks on an ambitious growth plan and marketing agenda. The hotel brand recently announced a new content studio, a virtual reality headset to woo millennials, and was listed among Forbes' most innovative public companies. Although interesting and perhaps game-changing initiatives, building a truly innovative culture means that every employee feels the opportunity to suggest a

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