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Tourism

NYC & Company Shifts Focus From Tourists to Locals in New Campaign

Samantha Shankman

Photo Credit: The homepage for NYC & Company's new "See Your City" campaign.  NYC & Company

Skift Take

With so few Americans taking full advantage of their vacation days, local travel hits the sweet spot between taking a break from reality and keeping costs low. NYC & Company is smart to target this easy-to-access "visitor" base.

New York City’s tourism marketing organization NYC & Company is hoping to spark a local travel movement with the launch of its new “See Your City” campaign. The three-month marketing program aims to get New Yorkers on a subway and outside of their neighborhood or borough for their next brunch date, gallery hop or bike ride. The campaign showcases 10 neighborhoods across the fiv

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