Skift Take
Business and First class, for the most part, has become a matter for marketing.
Earlier this season we launched a new Skift Travel Trends Report, The Future of the Aircraft Cabin.
Below is an extract. Download the full report here.
Download the Report
The bell tolls announcing the imminent death of the First Class cabin have been ringing long enough to give us tinnitus.
It has been the source of much debate in the industry for decades. In many ways, those who argue that First Class is (or will soon be) dead are right: In certain markets, First Class has been replaced by Business Class.
In others, First Class has reached unprecedented levels of luxury. More importantly, the two classes have intermingled become entangled and been repackaged, rebranded, and, well, reclassified.
It only takes a quick peek at cabins past to note that what was First Class twenty
