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Air New Zealand Taps Hobbit Celebrities for New Safety Video

Samantha Shankman

Photo Credit: Air New Zealand returns to its Hobbit obsession with a new in-flight safety video.  YouTube / AirNZ

Skift Take

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

Air New Zealand is one of several international airlines whose brand recognition has exploded in recent years thanks to viral digital videos. Creating ads and safety videos that star celebrities and make potential customers laugh is a trend that's significantly improved airlines' marketing strategies. Air New Zealand's newest safety v

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